MINI is an identity system created based on a real miniramp jamming event in Malibu, California. I created a merch package that participants would receive if they register for the event. Package includes: an invitation card, a custom name t-shirt, a beanie, and some stickers that skaters would enjoy.

In order to evoke a sense of movement and suggest the form of ramps, the display typeface, SKATE, is also created to give this identity a special voice.


identity design
typeface design